Hugo Boss Orange

This year we had the pleasure to produce on of the spots for the new Hugo Boss Orange eyewear collection.


This year we had the pleasure to produce on of the spots for the new Hugo Boss Orange eyewear collection, named “See New Shapes, Take New Roads”.
The ad was entirely filmed in Trieste, Italy, and it shows a lived city in another perspective, through its details and unexpected shapes.

Here, the video on Hugo Boss official channel

HUGO BOSS Orange – Discover the city from Pablo Apiolazza on Vimeo.

The spot is being used in Hugo Boss Orange official website, and on Youtube and the chinese video platform YouKu .

UPDATE

The music is “Cold Blood” by Ian Blumfield

Directed by: Pablo Apiolazza
Cinematography and edit: APZmedia
Model: Amanda Quaino.
Special thanks to Federica Raffin.
Music by: Ian Blumfield


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